One of the most common questions I get from people is, “Do I really need to use video?” And the question is clear: NO.
BUT – to be honest, it is a really good tool to engage, excite, inspire and connect with your digital audience.
One of the simple lessons in selling is that consumers like to do business with people they (1) Know, (2) Like and (3) Trust.
Video is a powerful tool that allows your ideal virtual client the chance to get to know who you are and what you stand for without ever meeting you face-to-face. But – there are also more advantages to integrating video into your digital marketing strategies. Let’s learn a bit more.
VIDEO and Social Media Users
One simple reason we should use video online is that it is predicted VIDEOS will account for 82% of all consumer internet traffic by 2022.
What does that mean? People who are looking to buy are watching videos to tell them how to spend their money – on both products and services.
Here are 5 more reasons you should be using video to connect, engage and sell to your audience using LIVE streaming technologies.
It Is Inexpensive
Live stream video is inexpensive. Although you can get fancy and hire a videographer or video editor, LIVE stream video is meant to present a “spur of the moment” look into who you are, what do you, and what doing business with you can be.
Most smart phones produced today, that have the capability of video recording, audio and connecting to the internet is more than enough to get you streaming. Platforms used to stream, such as Facebook, Instagram, YouTube and LinkedIn are also free.
It is Allows You To Create A Brand Personality
One of the easiest ways to show off who you are, what your services can provide, or what products you sell is through video. Your potential customers can hear you, see you and get to know know you. LIVE stream video is generally unfiltered, or at least unedited, so your audience gets a peak at the real you.
And, we love to get to know the “real” version of people. In a world where key phrases such as “authenticity” are everywhere, the perfectly edited and staged images we use often do not show anything too, well – “real.” A LIVE stream video shows us in all our likeable, and imperfect, glory.
You Can Engage, Educate and Empower
Video is a simple strategy to connect with your audience, and reel them in, through emotional appeals. We stop to watch videos because they evoke some sort of emotional connection. Maybe it is humor, esteem, power, curiosity, the desire to help – every video should be presented through an appropriate emotional filter to grab attention.
And once you have it, you can use the video to inform, inspire, motivate or educate your audience. Give your audience the information they need to follow through with your call to action. When someone has emotion and facts, you can be sure they will be motivated to do what you tell them!
It Can Be Fun!
Simply put – video can be fun. For many people, there isn’t a ton of space in during the day for fun, play or creativity. Video is a simple space to explore that side of yourself, and your business. There are a few key tenets of LIVE stream video work – but, for the most part, use it as a creative space to share your business and let your potential clients get to know you.
It Becomes A Brand Asset
Videos become brand assets. That means, you can reuse them, edit them, or even repurpose them over the years. Brand assets make marketing, and remarketing your business, easier and less intensive over the passing of time.
Plus, once you make the video, it doesn’t just ‘go-away.’ People can see it and re-watch it as many times as they want. Plus, the more they watch and share, the more visibility your brand gets.
It is ONLY As Scary As You Make It
There is a lot of fear associated with video work. Public speaking is the number one fear in the U.S. – meaning it is pretty typical to be a bit anxious in front of the camera. However, the ease of LIVE streaming makes it so much more common than public speaking was in the past. And the more you do it, the less intimidating it becomes.
And keep in mind, when you first start, chances are good you are not going to have very many viewers. This makes it a bit less intimidating. It also gives you the peace of mind that you can make some mistakes and grow from them without it being a big deal.
Get Help Today
If you are ready to explore VIDEO in your business, reach out! We offer free consultations to discuss goals, strategies and create plans to help you become an elevated speaker.