This is the Now-Normal. And You Can’t Always Fix Normal

I have met with numerous clients and contacts over the last month and there has been an overwhelming message of “I am not sure I want to do that, yet. As soon as we get back to normal, I won’t need it.” And although their arguments hold some truth, the missing link is that what we are living now is normal.  And often, success resides in accepting a new reality instead of trying to fix things to match an old one.  Let’s talk about how to find success in today’s climate. 

Step 1:  Accept It 

First, acknowledge that this is just “normal” now. It is not the ‘new’ normal.  It is life. It is how things are.  There is not really any ‘going back to the ways things were.”  It’s too late for that. We have been living in a changing world for almost 6 months.  It is long time we acknowledge that things are different and to remain competitive, we also have to accept change. 

Step 2: Set Goals

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Once you take the time to realize you cannot continue treading water in the hope that things will return to how they were ‘before’ – set some goals.  Focus on both long-term and short-term goals to help you keep your business afloat today, BUT – also goals that will help your business begin to produce equitably as prior to the national shutdown.  This might be hard to do.  But, think about sales goals, monetary goals, networking goals, and people goals. Once you know what you are working toward, it becomes a bit easier to navigate the steps to meet them. 

Step 3: Invest In Yourself

When we talk about investing in yourself, the focus is on your learning new skills and gaining access to new tools that will help you meet your short, and long-term, goals.  The tools and skills that made you successful prior to the shutdown might not be the tools you need to be successful now.  A changing business context, with potentially new goals, is a change in demand for what you need to know and what you need to do to be successful. 

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We often think of investing in ourselves as something such as resting more, getting a manicure, or perhaps it is getting a new outfit.  However, now you need to invest in resources that make you better, stronger, and more effective doing business from behind a screen. 

Step 4: Stop putting band-aids on your business

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Finally, stop putting band-aids on your business.  Continually making tiny changes to fix tiny leaks will not effectively put your business back on track.  A shift has already happened. That means how you do business and how you show up to build your business must change.  The band-aids are ultimately just extending how long it takes you to sink.  Invest in yourself with new, relevant goals to start swimming back into success. 

Step 5: Get to work

It is time to get to work. We are back to business.  A different business, perhaps – with different goals and different tools, but – back to business nonetheless. And as you get back to work, think about the following:

  1. Don’t expect perfection.  Extend yourself grace for making mistakes and learning as you grow. 
  2. Show up and do the work to learn. Even when it is uncomfortable or hard.  If you aren’t showing up, you aren’t doing the work. 
  3. Don’t think that you need to do what everyone else is doing to be successful.  Learn from others, observe, and study. But, do not trap yourself into thinking the only way to succeed is their way. 
  4. Get help.  We all don’t know it all and can’t be it all. Get help.   Humble yourself and ask for help.  This is also a gentle reminder that you might need the help from a coach or consultant to get your business to the space you want to get it.  

Schedule An Appointment 

The best way to get to learn if you are on the right track is to schedule an appointment.  On a 30 minute call, we can talk about your goals, strengths, weaknesses and areas of concern.  We might find the Wordwell Group can answer to your growth needs.  And, we might find another expert to help you grow.  Regardless, now is the time to act.  WE are getting back to business. We are no longer waiting for “normal” – we are reminded, today – this IS normal and it is time to get to work. Schedule your appointment here.

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