For those of you who don’t know me personally, it is time I admit that I am obsessed with my Peloton bike. Whether you think that is for better or for worse is still up for debate. However, the insight that seems to resonate with me today, from some of the Peloton instructors, is the idea that you “can’t quarantine the hustle.”
I cannot give direct credit to any specific instructor, because it seems to be a mindset that many are adopting. However, for good measure, I’ll refer back to the brilliant Robyn Arzon and Alex Toussaint for the credit.
How Does This Matter To Me?
I am guessing you are asking how that is relevant to the Wordwell Group or members of our Facebook community Speak Well, Write Well, Word Well for Leaders, Coaches and Entrepreneurs. Interestingly, it connects directly back to one of the most common questions students, clients, and many of you ask. “I can’t do it. I just can’t do it” when we talk about creating video content, blog content or launching a new program.
I am here to tell you, “you can’t quarantine the hustle.” Public speaking, especially in front of a camera for the whole internet to see can be challenging. It can be downright scary. And frankly, most of us tend to avoid things that make us feel uncertain, overwhelmed, or nervous. It is easier to avoid what we don’t love doing and fill our time building our businesses doing the tasks we enjoy. With the added stressors, burdens, and responsibilities that our current Shelter-In-Place orders have put on many of us, we have just one more reason to avoid doing to the tasks we can’t face confidently.
What Is Your Quarantine Hustle?
What I mean to ask is, what have you putting off in your business under the facade of the shelter-in-place orders? Or maybe it is just fear or uncertainty? For many of you, my guess is creating content for the world to see.
Let me give you an example. In my ‘other life’ in front of the camera, I am spoiled with support. I have an incredible light, sound and video team. I have world class editors. I have a social media guru and a website designer working with me every step of the way. The only thing I have to be good at is the ‘stuff’ I enjoy and can confidently do. This means I get to talk to business owners, write, and talk! The work outside of my zone of comfort is handled by professionals.
That team who I have worked intimately with for the last few years is there -but, from a distance. That means much of the work I depend on them for is now my responsibility. So – when I say, I understand the urge to avoid doing tasks that are not in your zone of expertise. I get it.
But, that doesn’t mean you shouldn’t be doing them.
Face Your Fears
When I tell you that “You can’t quarantine the hustle” I am telling you that it is time you work past your excuses for not doing the work you need to do and get to work. Here are some tips to help you get started.
- Figure out what your goal is. Not everything needs to be video. Maybe you can start with creating blog content, cute social media posts or a newsletter. Figure out 1 step you can take to elevate your communication with your ideal client base. There is not need to tackle it all – start with one task and commit to it.
- Commit to it! And yourself. If your goal is to write blog content, set a goal for 1 month and hold yourself accountable to create that content for 1 month.
- Be flexible. Don’t expect to be perfect. There is no such thing as a perfect communicator. Extend grace to yourself and don’t expect yourself to be a pro after just getting your feet wet.
- Practice. There is no need to put it all out there. Practice what you want to try. If it is video, practice filming yourself a few times until you have a grasp on what you want to say. If it is blog content, write a few articles and see what tone and voice you like. If is a newsletter, create a free account and test out some templates. Get your feet wet and your hands dirty. The only way to learn is to try.
- Be willing to put yourself out there. This is jumping in. At some point, you just need to put yourself out there. It takes bravery. It takes courage. It takes practice. But – until you put your content out in front of an audience, you will not know how well your audience will receive it. You won’t know what you do well – and you won’t know what you need to improve upon.
- Realize there are days and tasks when you NEED external motivation. We can’t always do it on our own. We need people to remind us of our goals, pull us out of slumps and perhaps remind us why we are awesome. As people, we NEED people. This is why we have this group. THIS is why I have one-on-one coaching.
Elevate Your Voice With the Wordwell Group
Have you adopted the mantra “You can’t quarantine the hustle” and want to elevate your business and brand through improved audience engagement, reach out to the Wordwell Group. Schedule your free Strategy Session to discuss your goals, learn what your strengths are, and set up a plan to help you elevate your presence so you can elevate your business.